A recent decision by the Copyright Royalty Board (CRB) that increases the royalties owed by Internet webcasters pay to play music by between 300 and 1200% has jeopardized the future of Internet Radio. This decision will affect millions of Americans who enjoy the unparalleled radio diversity that is only available on the Internet; and hundreds of thousands of artists who depend on Net radio to reach new fans, and thousands of webcasters whose livelihood depends on their ability to play music for their listeners.
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MYTH: Broadcast radio, satellite radio and Internet Radio pay the same amount of royalties to creators of music, or pay proportionate relative to the size of their businesses.
FACT: The smallest medium – Internet radio – pays the most royalties; and under the new CRB royalty scheme the smallest webcasters will pay the highest relative royalties in amounts shockingly disproportionate to their revenue.
- Broadcast radio, an industry with $20 billion in annual revenue, is exempt and pays no performance royalties to record companies or recording artists.
- Satellite radio, which has approximately $2 billion in annual revenue pays between 3 and 7% of revenue in sound recording performance royalties.
- The six largest Internet-only radio services anticipate combined revenue of only $37.5 million in 2006, but will pay a whopping 47% (or $17.6 million) in sound recording performance royalties under the new CRB ruling. In 2008 combined revenues will total only $73.6 million, but royalties will be 58% or $42.4 million.
- Small Internet radio services are essentially bankrupted by the CRB ruling, with most anticipating royalty obligations equaling or exceeding total revenue.
MYTH: Internet Radio isn’t really that big anyway. Most people still listen to traditional FM radio.
FACT: At some point every day more than 7 million Americans are listening to Internet radio. Studies by Arbitron and Bridge Ratings conclude that between 50 and 70 million Americans listen to Internet radio every month, and about 20 percent of 18-34 year olds listen to Internet radio every week.
MYTH: If Internet Radio is so big the higher royalty rates should be affordable.
FACT: Internet radio is a relatively new industry with advertising models still developing. Some services rely on banner ads; others are selling traditional audio ads; and still others rely on sponsorships. The vast majority of Webcasters will not be able to generate enough advertising revenue to pay their new, higher royalty fees.
MYTH: The webcasters’ previous royalty rate was too low and needed to be increased to ensure that artists and record companies are paid fairly.
FACT: Bankrupting the Internet radio industry will not benefit artists or record companies, as total industry royalties will diminish. Moreover, the demise of Internet radio will be particularly harmful to independent artists and record labels whose music is rarely played on broadcast radio. The American Association of Independent Music reports that less than 10% of terrestrial radio performances are independent music but more than 37% of non-terrestrial radio is independent music. This benefits artists, labels and music fans.
When Congress provided webcasters a guaranteed “statutory license” to perform sound recordings, Congress intended that Internet radio would flourish as a competitive medium offering diverse programming and paying a royalty. Tripling webcasters royalties undermines all these goals.
MYTH: Big webcasters can afford these royalties and they will each offer hundreds or thousands of channels, so what’s the big deal?
FACT: The CRB royalty is so high that even the biggest Internet-only radio services – including Yahoo, AOL, MTV and RealNetworks – will pay a combined 50+ percent of their revenue for only this single royalty. The only way to make a profitable, scalable business will be to attract the largest audience and advertisers while reducing overhead and innovation. The result will be “mass appeal” Internet radio programming that will look much more like today’s broadcast radio, rather than the diverse programming that exemplifies today’s Internet radio.
MYTH: The rate is only increasing from 7/100 of a penny per song streamed to 19/100 of a penny per song streamed over a 5-year period.
FACT: Nearly tripling the per-song royalty rate is only the first insult.
- No Revenue-based Royalty Option. Prior to this decision all small webcasters and some large webcasters had the choice of paying royalties based on a percentage of their revenue that typically equaled 10-12%. But the CRB decision did not offer a revenue-based royalty option for any webcasters.
- Retroactive Impact. The CRB decision is effective as of January 2006, so if it actually becomes effective for only one day its impact will be immediate as the past due to royalties alone will be enough to bankrupt virtually all small and mid-sized webcasters.
- Per Station Minimum. The CRB piled on even more, by imposing a $500 per channel minimum royalty that for many services will far exceed the annual royalties that would otherwise be due even after the CRB decision. One advantage of Internet radio is that it is not limited by spectrum capacity or bandwidth capacity, which enables several services literally to offer 10,000 or 100,000 stations and more. By penalizing this innovation and creativity the CRB further ensures that Internet radio will become less creative, less dynamic, less of an opportunity for non-mainstream artists and genres, and will look more like broadcast radio in the future.